Creative Director.
Songwriter. Videographer.
I’m a full-time creative based in West Michigan. I front and write for The American Hotel System, produce video work for commercial and nonprofit clients, and help independent artists build real brands through IND.IDNT.
A few things I do
Every project is some mix of these three.
Creative Direction & Merch
Visual identity, album packaging, and merch that looks the way the music sounds. One coherent world, not ten disconnected posts.
Video Production
Music videos, commercial work, and short-form content shot and edited in-house. Clients include commercial brands and nonprofit partners like OneHope International and the YouVersion Bible App. Story first, gear second.
Artist Consultation
One-on-one strategy for artists doing it themselves. Release plans, brand audits, and honest feedback on what you’re already making.
Three Pillars
The production work came first. The band grew out of it — a place for my own music after years of building other people’s. IND.IDNT formalized what I was already doing.
Variare Productions
Video production and creative direction for independent artists, commercial clients, and nonprofit partners. The production home behind all of it.
IND.IDNT
Brand development and marketing strategy for independent musicians. Clear identity, real audience growth, no corporate nonsense.
The American Hotel System
The rock band I front and write for. Everything I bring to other artists gets tested on our releases first.
In their words
“Work on par with much larger companies. Jacob does an amazing job of building an environment to enhance creativity and boost quality.”
“Top notch quality of production and people. I feel like part of a family when I record with Variare.”